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Ren Zhengfei: "No desire is just" violates human nature!


When people do anything, they must pay attention to logic. If the logic is wrong, then it will be half the effort, and we must not lose some losses.

For example, if a person is sick, it is because he violates the logic of life. When he eats, he does not eat. When he sleeps, he does not sleep. The logic of physical health has gone wrong. Naturally, he will cause problems in his body. He needs to recuperate, heal, and lose. life.

The same is true for the development of enterprises.

Huawei is able to set the stage for the industry, because Ren Zhengfei and the team do things in line with the logic of enterprise development.

Logic is equivalent to law. The most important rule is that Huawei has achieved the observance, guidance and management of the laws of human and human nature.

It can not only stimulate people's desires, but also control people's desires. If people are right, the cause will naturally develop.

We often hear a saying, called no desire, just now, I think this statement, first, contrary to human nature, second, it is difficult for the unintentional to be so strong and powerful.
Desire is actually neutral. To a large extent, desire is a driving force for business, organization, and social progress.
It is the stimulation and control of desire, which constitutes a history of development of Huawei and constitutes the management history of any organization of human beings. The logic behind the management of a company's management is the logic of human nature and the logic of desire.

If people do not have desires, they can only become a stagnant pool of dead water. For example, some people say that Japan is a "low-desire society." Young people do not work, do not marry, do not consume, and the economy is naturally slow to develop.

You have no desires, why are you going to start a business or do business?

In the commercial society of the survival of the fittest and the brutal competition, there is no such thing as a "Buddha". Everything in the world is inseparable from the word "contention."

You don't fight for, compete for, where is there a market for your products, and where is the profit to support you to develop?

Therefore, Ren Zhengfei emphasized that desire is a driving force for enterprise, organization and social progress.

The stimulation and control of employees' desires is Huawei's development history and management history. This is also the fundamental secret of Huawei's great achievements.

People are fundamental.

And people are selfish, or selfishness is a powerful desire.

Everyone wants good things, wants to have money, wants to be an official, and wants to be a leader...

Why are so many companies struggling and doing so tired, the root cause is that their management violates the logic of human nature.

Control is the means, and the purpose of stimulation is the purpose. It is necessary to understand the order of logic.

Ren Zhengfei said that the desire of knowledge workers has five levels: material hunger, security, desire to grow and ambition, sense of accomplishment and missionism.

In a sense, Huawei is so powerful now, and it has a lot to do with the underlying logic set by Ren Zhengfei in Huawei.

Without the efforts of hundreds of thousands of Huawei people to go forward and succeed, without their pursuit and satisfaction of their own desires, everything in Huawei will disappear.

From the "matte culture" of Huawei's early days to the wolf culture of "winning, toasting, and defeating", it is based on these five levels of desire.

The individual's desires are fulfilled, and the company's desires are naturally realized.

Ren Zhengfei also has his own desires.

His desire is to make a meritorious deed, to become a Steve Jobs-type "super-conscious missionist", which is extraordinary.

The ancients said that forty is not confusing. Ren Zhengfei’s life began to officially begin after he was forty years old. He was prepared to be a technical research and development personnel in Shenzhen. If Ren Zhengfei did this, he would have been “swept into the garbage of history”.

But the times have gone mad. Later he realized that he must be an organizer. He must rely on collectivism to achieve his ambitions and desires.

Recognizing that you are small, people's behavior begins to be great.

Therefore, as early as in the "self-employed" era, Ren Zhengfei adopted a mechanism of sharing interests and sharing responsibility, and the result was a major outbreak of collective intelligence and power.

"It is very important to divide the money well, divide the power, and divide the name."

Now we all see how powerful the creativity of individuals and collectives is.

Why has Ren Zhengfei been low-key and mysterious for a long time?

In his own words, it is because he knows his own smallness and ignorance, knowing that his reputation and achievements are based on the back of collectivism.

"Power, fame is given to you by your followers. If one day your followers abandon you, your power, your sense of accomplishment, your image under the spotlight, and even wealth, will vanish. Even the smoke is gone."

Therefore, Ren Zhengfei warned the bosses that the company must understand the most basic things. "The wealth is more and more scattered."

When you want to catch everything, you can't catch anything, you want to get into the sea, not drowning from the sea.

The real big bosses are all avenues to Jane. Those who talk about successful experiences in front of the stage, the more they are screaming, the more they prove that they are just a sham.

The intelligence level of people and people will not be too wide. If anything is their own merits, then where is the team's credit.

It can be said that the more the boss who emphasizes his hard work and struggle, the more the boss is not big and not strong.

The bigger the enterprise, the more you know the awe, the less you will be.

Once, Ren Zhengfei went to eat, the service of the restaurant was very bad, but Ren Zhengfei was not angry. He told the people around him that

"Don't be so fierce to the waiter, she is not easy, so small age, so low wages, went to Beijing to work."

When the meal was gone, Ren Zhengfei also thanked the waiter for tipping.

It is this kind of empathy and empathy that makes Ren Zhengfei become the commander of Huawei's 180,000 people.

Of course, management must have grace and grace, no grace can not serve the public, no power can not control the crowd.

It is one thing to love soldiers like a child. It is another matter to reward and punish.

Desire is like fire, and if it is not controlled, it is very dangerous.

"In the end, the organization is to publicize the ambitions of everyone in the team, and at the same time to curb excessive ambitions. To publicize ambition and curb ambition is a problem that all managers must face every moment."

The stronger the intelligence and ability, the stronger the tension of the leader's desires and ambitions. Therefore, the enterprise must establish a system of value evaluation and value distribution, so that the power of these people is commensurate with his desires, ambitions, and ambitions.

Otherwise, the fire spreads into a disease, and it is possible for enterprises to fly out.

Everyone knows that Ren Zhengfei is a temper and is a temper, so he looks for a strong and friendly Sun Yafang as the chairman. The two work together, which not only stimulates the desire of the management and employees, but also controls the desires.

The "degree" between excitation and control tests the wisdom of every boss.

Finally, it is said that Huawei and Ren Zhengfei are not singing songs to them, but that Ren Zhengfei and Huawei really have something to learn from and learn from.

As entrepreneurs, I hope that we can see the wisdom of the people, learn from others' experiences and make their own progress.