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Why can the price of a headset reach thousands or even tens of thousands?


As the title.

This problem is a very incomprehensible thing when I was in college. I used my OPPO mobile phone original earphones to listen to songs, chase dramas, play games, and call Call completely O**K.

Until the age of twenty.

One of my local tyrants spent more than 2,000 to buy a SONY headset, which I did not agree with. Out of curiosity, I played for a week.

When I switched back to my original OPPO earphone, the difference came out.

Now it is a mixed society. The content of the work is to listen to songs, listen to songs released by different equipment, and listen to different instruments to put different songs.

I also learned about some of the doorways, only to find that not only forced to use money to pile up, but also good quality .

Don't take it out of context, good quality headphones must not be cheap, but expensive is not necessarily good .

Nowadays, for the earphone market, the earphones with a price of 100 yuan can be said to be popular. Search for the words "headphones". You will find that the earphones within 100 yuan occupy the entire screen, and the sales are even more amazing. Many use this. Users of earphones like to metabolize the headphones, even if the headphones are bad again, I said that it is nice to listen! If you have the ability, you will come to diss me~

Many people think that the earphones of thousands of dollars are actually very low cost, and they are not worth the price. This phenomenon can be attributed to "not eating grapes and saying grape acid."

From the establishment of the world's first headset company, Beyerdynamic, to nearly 100 years of history, those well-known headset brands are definitely not insisting on the cost of compression, and those who do not understand the headset industry like it. And the people you talk about, you may never know the value of the million yuan headphones.

Next, I will talk to you about it in several ways:

  1. The development of headphones is a high cost investment
  2. Where are the thousands of headphones that are expensive?
  3. Opening the mold is also a high cost
  4. Good headphone speaker unit is expensive
  5. Equipment maintenance is more burning
  6. Technical requirements, strict production costs
  7. Do you have a few tens of dollars in the cottage headphones?

  • The development of headphones is a high-cost investment.
    A headset goes through a lot of procedures from research and development to official listing. Each procedure requires cost . For a headset with a price of several thousand dollars, the cost of research and development alone may be very high. High, including the salary of the R&D team, the cost of equipment/software, and the production and processing costs of the engineering machine.

The engineering machine belongs to the sample and is used for inspection and testing; therefore, it may be adjusted and improved in terms of appearance, acoustic structure, wire, etc. (it would be more complicated if it is a Bluetooth earphone); and this process may be repeated many times. The second time, and each time is costly, in order to achieve the desired results.

  • Where are the thousands of headphones that are expensive?

As for the amount of money that needs to be invested in R&D, each headset manufacturer has different standards; but it is certain that the development of a headset is a long-term process, in equipment/software, personnel wages, product processing, adjustment and improvement, etc. Aspects are also a relatively long-term capital investment.

Although I don't know the detailed costs, it takes thousands to 10,000 yuan to produce and process a prototype. The cost of personnel and equipment/software is definitely higher.

  • Opening the mold is also a high cost

The next step can be said to be very costly, that is, the manufacture of the mold set (referred to as mold opening) , including mechanical equipment and molds, which are the production processes with higher total investment, and the production technology and materials are all possible to open the mold. Increase the cost, but it is the most important part of the headset before mass production. The parts required for the earphones are manufactured through these molds. For a set of mechanical equipment and molds for making headphones, there are hundreds of thousands. It is not surprising that there are hundreds of thousands of millions.

  • Good headphone speaker unit is expensive

After the mold is opened, material costs are also required, including speakers, microphones, wires, other accessories and boxes;

The cost of this part is calculated according to the quality of the material. If the mass production of the speaker is actually very cheap, the tens of dollars of the speaker may be expensive, and the larger the output, the lower the cost, so it is often used. Produced in a lot of low-end headphones.

However, if it is a custom-made speaker, it will be very expensive, because the mass production is small, and the mold needs to be re-opened, the cost will be high, and the assembled earphone is naturally expensive. For ordinary headphones, the cost of accessories such as microphones, wires, accessories and packaging is relatively low, and the cost is not known. However, if a headset manufacturer cannot control the cost of the accessory materials, it is difficult to achieve profitability.

  • Equipment maintenance is more burning

Before the headset officially enters mass production, the manufacturer will arrange a series of prototype production lines (also known as trial production); on the one hand, it can check the problems of the product itself and the assembly line;

On the other hand, it makes workers more familiar with the assembly process of products in order to improve efficiency; the so-called time is money, which is very obvious in the production line. This process will also be repeated several times until all the problems related to mass production have been resolved before large-scale mass production begins .

  • Technical requirements, strict production costs

No matter whether it is in the trial production and mass production process, there will be defective products, and these defective products can not be sold, usually sent to the defective product recycling warehouse, some may be recycled, some are destroyed or Sale as garbage;

Regardless of the form in which these defective products are handled, they are also part of the cost. Therefore, in order to reduce the loss of this part of the cost, manufacturers need to maintain mechanical equipment and molds; increase the supervision of workers on the production line; require product suppliers to provide better quality components; obviously, these needs will increase the input cost.

  • Do you have a few tens of dollars in the cottage headphones?

In fact, many of my friends around me have such doubts, can you make money for the 30 yuan one "Magic", "Sony", "Sen Hessel" so cheap? It is estimated that these knockoffs have been used before, and now they can still be found on the stalls and Taobao. Then let's take a look at why these cottage headphones can be sold so cheaply.

First of all, the Shantou headset does not have any research and development costs (because it is a cottage!), I do not need to explain more. For the mold opening, the cottage small factory certainly does not have the funds to engage in equipment, but the money to rent a set of other earphone molds still has to be (otherwise even the cottage can not afford to play), although these molds are produced by other headphones, it is very suitable These small cottages, just change the appearance and color will be OK.

In fact, the Tianshan's cottage headphones can also do better.

Some friends may ask, how is the speaker of the headset?

The answer is no, because they don't have that technology at all. If you can really knock out the same speakers as the genuine headphones, you can't sell them so cheap. Those small factories generally purchase the defective products that have been eliminated by the regular speaker factory through some channels. These defective products may be welded, the frequency response curve is unqualified, the pressure is deformed, the basin frame is defective, etc. After simple processing You can also make a sound ; and these defective products are sold on a catty, the unit price is only a few cents; the final assembled headphones can only be qualified, the outer packaging is simple, there is a box is good (some stalls Only use plastic bags for packaging).

As for the cost, how much do you think you can have?

The above is the whole article, put a handsome headset.

Knock on the blackboard! ! ! Focus on the key! ! !

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